I've already seen a video ad on a social commerce platform - Facebook - twice now. It shows a person who is disappointed because Temu had promised to give away an expensive item for installing the app, but it didn't happen. The response: you shouldn't install it from the app store but from our link. And then it lists all the benefits of the gift.
Of course, I won't click on it, but it sounds an awful lot like malware.
In the past, I've seen fake AI-generated videos of various Italian politicians (as well as our Prime Minister) on that same platform, in which they suggested investing in XYZ (undoubtedly a scam). I filed various reports, but the responses were always that the videos were legitimate according to their policies.
The situation is really getting out of control